One brand, used consistently.

What the brand stands for

Every piece of ORQAI material should leave the same impression: a serious, practitioner-led financial technology company that builds things rather than talks about them.

Logo and mark

The mark is a lens with an upward trajectory and a single teal signal point — observation, direction and signal. It is the only place teal appears at full strength.

Lockup on canvas

ORQAI

Knock-out on brand navy

Colour

Navy carries authority, blue carries action, and everything else stays quiet. Teal is a signal colour, not a brand colour — it belongs to the mark and to rare emphasis.

Typography

Geist Sans carries everything. Geist Mono is reserved for indices, tokens and data labels — it signals precision, so overusing it cheapens the effect.

Voice and language

We are selling judgement in a regulated context. Overclaiming costs us more than it wins, so the language stays concrete and the limits stay visible.

Imagery and motion

Photography should look like the rooms our clients actually work in. Illustration is a last resort.

Motion

• Reveal on scroll: short fade with a small upward shift, ease-out, under one second.
• Hover states change colour and border, never scale or bounce.
• The soft hero wave is the one signature flourish. Do not add a second.
• Everything respects prefers-reduced-motion and degrades to no animation.

Approved messaging

Lift these verbatim. If a channel needs something shorter, cut from the end rather than rewriting the opening.

One-pager copy

The standing company overview, sized for a single A4 page at 11pt with the lockup at the top and the contact block at the foot. Copy is final — set it, do not rewrite it.

Capability deck outline

Twelve slides for a first institutional conversation, roughly twenty minutes with room for discussion. Slides 5 to 8 are the modular section — keep the two that match the audience and move the rest to the appendix.

1. 01

   ORQAI — financial intelligence, engineered

   Establish who is in the room and what we do in one line.

   • Lockup on Brand Navy, positioning statement beneath
   • Audience name and date, no agenda slide

   Full-bleed navy title slide

2. 02

   Financial information is fragmented, so decisions are slow

   Name the problem in the client's own terms before selling anything.

   • Data scattered across systems, spreadsheets and PDFs
   • Manual research and reconciliation absorbing analyst time
   • Limited analytical infrastructure for local instruments
   • AI pilots that never reach production

   Four quiet stat or symptom cards

3. 03

   We build the systems that close that gap

   Position ORQAI as product-led rather than advisory-led.

   • Product-led financial intelligence company, Kenya-rooted
   • Reusable platforms first, bespoke work where integration demands it
   • Advice connected to systems that outlast the engagement

   Short paragraph plus the three-part position line

4. 04

   Four capabilities, one intelligence layer

   Give the audience the map before the detail.

   • Financial data platforms
   • Treasury and quantitative systems
   • AI-enabled workflows
   • Consulting, governance and training

   Capability mosaic — the homepage grid, reused

5. 05

   One permissioned layer for market, issuer and macro data

   Detail the data platform for data and technology audiences.

   • Ingestion across market, issuer, macro and alternative sources
   • Structuring, quality checks and lineage
   • Access controls and distribution via dashboards and APIs
   • Integration with existing core and reporting systems

   Layered stack diagram

6. 06

   Pricing, risk and portfolio analytics teams can defend

   Detail quantitative systems for treasury and investment audiences.

   • Fixed-income and money-market pricing
   • Portfolio monitoring and performance analytics
   • Risk, exposure and scenario views
   • Forecasting and capital-allocation support

   Interface detail or analytics screenshot

7. 07

   AI that supports judgement rather than replacing it

   Show applied AI with the controls attached — the credibility slide.

   • Document analysis, retrieval and research assistance
   • Drafting and summarisation with structured outputs
   • Human review at every decision point
   • Access control, logging and auditability throughout

   Workflow line with a human-review checkpoint marked

8. 08

   From experimentation to controlled adoption

   Position consulting and training for leadership audiences.

   • Data strategy and readiness
   • AI strategy and opportunity portfolio
   • Responsible AI, governance and security
   • Adoption, operating model and capability building

   Four consulting cards

9. 09

   How we work

   Reduce delivery risk by showing a legible method.

   • Understand the decision the system has to support
   • Establish data foundations and controls
   • Build the platform, analytics or workflow
   • Deploy with users, validate outputs, iterate

   Four-step process row

10. 10

    Why ORQAI

    Differentiate against global vendors and generalist consultancies.

    • Finance-native rather than generic software
    • Engineering depth alongside quantitative grounding
    • Governance and security designed in from the start
    • Built for African market and regulatory realities

    Four short columns

11. 11

    Ways to start

    Make the next step small and concrete.

    • Readiness assessment — 4 to 6 weeks
    • Use-case sprint — 2 to 4 weeks
    • Executive or team workshop — half-day to multi-day
    • Scoped platform or analytics build

    Engagement cards with indicative durations only, never prices

12. 12

    Next steps

    Close with a specific proposed action, not a thank-you.

    • The one thing we are proposing to do next
    • Named contact, email, phone and site

    Navy closing slide matching slide 01

Collateral to hold

The working set. Everything here draws on the tokens and copy above, so a change to the brand system should propagate to all of it.